How to Take Your Email Marketing to the Next Level

There is a proven fact that the majority of people don't make a purchase after the initial encounter with your brand. Since buying cycles vary between products, industries and services and industries, lead nurturing is a vital role in your digital ecosystem. Marketing through email is among today's fastest and most efficient methods of lead nurturing. It's crucial to use automated processes as efficiently as you can in order to manage an effective email marketing campaign. Best practices for email are crucial for a successful marketing plan. Whether it's Constant Contact, Hubspot, Pardot or another email marketing platform, segmenting and nurturing your leads with email workflows can be a major factor to build relationships and move prospects through the funnel. In order to get your customers to buy from you, it's important to stay in their minds by engaging with them on multiple occasions. Through segmenting your lists, you will be able to create a customized message to your personas. Marketers who have segmented their campaigns show a 760 percent rise in revenue. Through segmentation, you can create a high degree of personalization by collecting data on individuals that are attracted to your service or product. How 5 How 3

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